My expertise is in product, design, brand development and strategy, which allows me to envision and deliver brand platforms, experiences in ways that few others can embody. The human narrative of the business in the tangible experience of the product. I think of brands holistically as the intersection of business, products, services and experiences, and not just as communication platforms. That said, I carry a wide vision. It is true that my thinking offers a overlap with traditional 360 brand agencies, product strategy and design thinking, and frequently can surface implications with respect to brand strategy and brand design. My design thinking offering is most relevant when fully integrated within a wide vision.